Wombat Book --- NewSell
by Dr. Michael Hewitt-Gleeson

This html-coded online version of the Wombat Final 15/5/06 9:12 AM -- wombatbook.pdf, was prepared by Darlene Sartore with some additions, clarifications, minor adaptations, color texting, and numbered paragraphs to make the text easier to use in follow-along reading and referencing during dialogs.... This version is for use only by course presenters certified by An Ever Better World Internet Academy. Permission granted from author on March 5, 2007.

Part 3, continued - PROFIT and THE WOMBAT STRATEGY

Summary
wombatbook.pdf pages 247 - 249

Newsell is digital selling

Newsell is digital selling. It's darwinian marketing. In newsell there are only two positions - UNCHECK and CHECK. These two possible digital states - UNCHECK or CHECK - are what is known as the Newsell Switch. Just like the electron switch that can change from 0 to 1 or from 1 to 0, this digital Newsell Switch can change from UNCHECKTOCHECK or from CHECK to UNCHECK.

Operation of the Newsell Switch from UNCHECKTOCHECK is denoted by the symbol:

UNCHECKTOCHECK

Management of this switch is what newsell is all about. By the time you have read this book you will hopefully be clear about the UNCHECKTOCHECK switch and how you can immediately use it to increase growth in your business.

How powerful is your growth engine? . . .

Can you raise profits this quarter by 10 per cent? 20 per cent? 30 per cent? 40 per cent? . . .

You can if you've got a newsell system!

How?... A newsell system boosts your profit by immediately doubling the sales activity of your business. It allows you to focus on prospecting for new names and checking them with better offers. This gives you the market presence of a much faster growing enterprise!

When your business runs a newsell system you get:

UNCHECKTOCHECK - more prospectors in your team

UNCHECKTOCHECK - more prospecting hours each day/week

UNCHECKTOCHECK - more proactive prospecting

UNCHECKTOCHECK - more prospecting skills

UNCHECKTOCHECK - more accurate prospecting measurement

UNCHECKTOCHECK - more daily prospecting control

UNCHECKTOCHECK - more prospecting experiments and ideas

UNCHECKTOCHECK - more individual prospects - quantity

UNCHECKTOCHECK - more qualified prospects - quality

UNCHECKTOCHECK - more satisfied customers

UNCHECKTOCHECK - more referrals

UNCHECKTOCHECK - more WOMBATS, word-of-mouth marketers

UNCHECKTOCHECK - more successful salespeople

UNCHECKTOCHECK - stronger market position

UNCHECKTOCHECK - more profits.

This html-coded online version of the Wombat Final 15/5/06 -- wombatbook.pdf, was prepared by Darlene Sartore with some minor adaptations and color texting, for use only by course presenters certified by Ideal Network Academy. Use permission herein granted from author Michael Hewitt-Gleeson on March 5, 2007.

Hardcopy book and pdf format sources NO longer online, might be available from links at
http://www.schoolofthinking.org
WOMBAT SELLING: How to sell by Word of Mouth

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